Build a life that makes sense, while building a business that doesn’t consume you.
Pedro Chiericatti • Intentional Living Coach • Specialized in Behavioral Design
I support founders and entrepreneurs who carry real responsibility — for their business, their decisions, and the people they lead.
I help them clarify direction, understand their behavioral patterns, and build a sustainable path where work and life make sense.
Not by doing more. But by learning how to act with clarity, intention, and presence, especially under pressure.
30–45 minutes • No pressure • No obligation
Why is it so hard to live - and work - intentionally?
(even when you know what you want)
Most people assume the problem is a lack of discipline, motivation, or willpower. It’s not.
The real challenge is that much of how we think, feel, and act each day happens automatically... shaped by habits, emotional patterns, and learned responses we rarely stop to examine.
This becomes even more intense when you’re building a business.
When decisions affect money, time, other people, and your future, autopilot quietly takes over.
In fact, research suggests that a large portion of our daily actions are driven by habit rather than conscious choice. That’s why:
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You can know what matters to you, yet make decisions you later regret
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You can want sustainable growth, yet feel trapped in urgency
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You can consume endless content, yet struggle to apply it when stakes are high
This isn’t failure. It’s how human behavior works.
Intentional growth doesn’t start with doing more
(it starts with awareness)
Intentional living — and intentional leadership — isn’t about overhauling your life or business overnight. It begins by:
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Becoming aware of the habits that shape how you decide
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Understanding how your patterns show up under pressure
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Creating space between reaction and esponse
Because how you make decisions... is how you build your business.
And how you build your business... is how you live your life.
When you start observing these patterns instead of fighting them, clarity replaces force.
That’s where guidance makes the difference
Most founders already know what they should do.
What’s missing isn’t information, it’s support in turning insight into consistent, sustainable action.
When you’re inside the business:
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Decision fatigue builds
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Everything feels urgent
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Progress becomes inconsistent
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Self-doubt quietly grows
Trying to carry all of this alone often leads to pressure, not clarity.
And that’s where working with someone who understands behavior (not just strategy) changes the process.
Hi, I'm Pedro Chiericatti
I’m an Intentional Living Coach, specialized in Behavioral Design.
I work primarily with founders and entrepreneurs who want to build businesses that support a meaningful life, not replace it.
People who want to:
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Make clearer decisions under pressure
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Understand their emotional and behavioral patterns
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Move from intention to implementation
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Build something sustainable without losing themselves in the process
Not through pressure.
Not through rigid systems.
But by working with how human behavior actually functions.
Because meaningful change doesn’t come from forcing yourself to be different.
It comes from learning how to act with awareness, responsibility, and alignment, especially when things feel uncertain.
30–45 minutes • No pressure • No obligation
We can go farther together.
You don’t have to do this alone
Lasting change rarely happens in isolation.
Not because you’re incapable... but because human behavior is shaped through context, feedback, and support.
When you’re deeply involved in your business:
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It’s hard to see your own patterns
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Pressure narrows perspective
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Growth can start to feel heavy instead of meaningful
Intentional leadership isn’t about having all the answers.
It’s about having the right container to slow down, see clearly, and move forward with intention.
That’s the foundation of the work I do.
Introducing WEEVOLVE coaching
WEEVOLVE coaching is a three-step framework designed to help founders and entrepreneurs move from reflection to real-world implementation, without rushing, forcing, or escaping their current reality.
It’s not about becoming someone else.
It’s about learning how to lead, decide, and live as yourself, more consciously.
STEP ONE: Clarify Your Direction
Before changing habits or strategies, we clarify where you’re going.
Not based on external expectations.
Not based on what you “should” want.
But aligned with:
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Your values
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Your business reality
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Your current capacity
This creates a clear north, so decisions stop feeling fragmented and start making sense.
STEP TWO: Understand Your Patterns
Your current results, in life and business, are not random.
They are shaped by:
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Habits
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Emotional responses
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Repeating decision loops
In this phase, we slow things down and observe:
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How you react under pressure
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Where resistance shows up
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What keeps repeating when stakes are high
Without judgment.
Without trying to fix everything at once.
Because awareness creates choice, and choice creates freedom.
STEP THREE: Build Sustainable Momentum
With direction clear and patterns understood, we focus on integration.
Not forced discipline.
Not intensity for its own sake.
But small, intentional actions your nervous system (and your life) can actually sustain.
This is where:
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Insight becomes behavior
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Consistency replaces urgency
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Growth becomes integrated, not exhausting
Progress doesn’t come from doing more.
It comes from doing what matters, in a way you can maintain.
What working together looks like
This is not a program you complete. And it’s not a system you have to follow perfectly.
Working together is a guided process, adapted to your business, your life, and your current reality.
For practical reasons, we work in 90-day periods, not as a deadline, but as a natural rhythm to explore, integrate, and adjust.
We slow things down enough to see clearly.
We look at what’s already happening — your decisions, reactions, habits, and intentions — and work with them, not against them.
There’s no pressure to change everything at once. No expectation to be “ready” or have it all figured out.
My role is to help you:
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clarify direction when things feel unclear
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notice patterns you can’t easily see on your own
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create small, intentional shifts that actually hold over time
Your role is simply to show up honestly, observe yourself, and stay with the process as it unfolds.
The work evolves as you do.
The first step
The process always begins with a free clarity call. It’s a calm,
no-pressure conversation where we:
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explore where you are right now
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name what feels heavy, unclear, or fragmented
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see whether working together makes sense
There’s no obligation to continue.
Clarity is the only goal of this first conversation.
30–45 minutes • No pressure • No obligation
Success Stories
My life became boring and I didn't even want to wake up anymore, Pedro helped me understand what it was that I really wanted to build, and helped me to know myself and create a path to which I could go, be aware of my actions and create a plan to begin to create the person that I really want to be. I learned thanks to him that this process never ends, but we learn habits that help us continue in life fulfilling our goals and transforming our being to find our own evolution.
I started my mentoring process right in the middle of the pandemic. Since starting, I have noticed an absorption of the concepts and learning that Pedro brings me. I feel free to express my opinion and especially listen to the point of view he brings me as a reflection, with a single goal: my evolution. I'm very satisfied with my development so far and the feeling that remains is "I want more", if it's good so far, why stop?! I'm not there yet, but I'll get there and Pedro's work at WeEvolve is part of my trajectory. I highly recommend it but I suggest you be open-minded and prepared to do the work!
Pedro taught me to analyze my habits from a new perspective, identifying patterns that interfered with my routine. With his guidance, I was able to get to know myself better and to identify the most appropriate strategy I should take in order to achieve my goals in a controlled and conscious manner. His methodology helped me break down complex problems into smaller ones that are easier to solve. Pedro is incredibly intuitive, a wonderful listener, highly pragmatic, and I would recommend him to anyone looking for a professional, sincere, and deeply passionate coach. He has helped me make huge progress in my life and I wouldn't have the courage to push forward without his support.
